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Disconnected data creates disconnected experiences


Your organisation knows a lot about the people it serves. The problem is, that information is often scattered across different systems, teams and departments, so no one has the complete picture.

Think of a university. One student can appear across admissions, Salesforce, finance, learning platforms and alumni systems, with each holding a different part of their journey. When those pieces don’t connect, teams are left with duplicate records, conflicting information and gaps in what they know. That means more time spent piecing things together, more disconnected experiences and decisions being made without the full story.

As organisations rely more heavily on their data, those gaps become harder to ignore. They can affect the experiences people receive, the decisions teams make and, increasingly, the actions AI agents take.


What is Informatica and
how does it help


Now part of Salesforce, Informatica is an enterprise data management platform that helps organisations connect, manage and improve data from across their technology landscape. It can identify duplicate or conflicting records, improve data quality and strengthen governance, without replacing the systems you already rely on.

 

Through Master Data Management (MDM), Informatica can match records relating to the same person, organisation or product and create what's known as a golden record: one reliable view built from the best available data across your systems. This means teams spend less time questioning or piecing together information, while Salesforce and AI have more consistent data to work with.

 

Think back to that student appearing across admissions, Salesforce, finance and learning platforms. Instead of treating each record as a different person, Informatica can recognise they belong to the same student and bring the relevant information together.

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Make more of the data you have

Informatica helps you bring data together, improve its quality and understand how it’s being used, so you can put it to work across your organisation.

 

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Create a trusted view

Bring records from different systems together to create one reliable view of your customers, students, patients, products and more.

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Improve data quality

Find and fix incomplete, inconsistent or poor-quality information before it causes problems further down the line.

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Know and control your data

See what information you hold, where it came from and how it can be accessed and used.

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Prepare your data for AI

Give Salesforce and AI agents the governed data they need to make better-informed decisions and take action.

 

Start with the data that makes a difference


You don't need to fix everything before you can move forward. We'll help you identify where disconnected or unreliable data is holding back an experience, process or AI use case, then focus Informatica there first. Prove the value. Learn from it. Build from there.

How Informatica works with Salesforce, MuleSoft and Data 360


Now part of Salesforce, Informatica adds powerful data management capabilities to an ecosystem that can connect your systems, bring context together and put information to work.

 

Each plays a different role. Informatica helps make your underlying data accurate, consistent and governed. MuleSoft connects systems and processes. Data 360 brings enterprise context into Salesforce. Salesforce and Agentforce can then put that information to work across experiences, workflows and AI.


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Working as one, they help create the trusted, unified data foundation for a more agentic enterprise, where people and AI can work from the right information and take action.

The impact across your organisation


When teams can rely on the information in front of them, the impact reaches far beyond data management. People can work more efficiently, customers and users get more joined-up experiences, and your organisation is better prepared to put AI to work.

 

Better experiences
  • Help teams understand the people they serve
  • Stop customers, students or patients having to repeat themselves
  • Deliver more consistent and personalised interactions
  • Give employees greater confidence in the data they use

 

Greater efficiency
  • Spend less time searching, checking and reconciling information
  • Cut duplicate records and unnecessary manual work
  • Make governance and compliance easier to manage
  • Understand data dependencies before modernising systems

 

AI with the right information
  • Help AI agents respond and act using reliable data
  • Reduce the risk of poor data shaping automated decisions
  • Get more value from Salesforce and your wider technology investments
  • Expand into new AI use cases as your needs evolve

 

As a Salesforce Consulting Summit Partner, our expertise spans Informatica, MuleSoft, Data 360 and Agentforce, so we understand how the pieces work together.

We've spent years connecting complex systems and data, so we design around the technology landscape you already have.

e start with the experience you want to improve, with ISO 27001 and Cyber Essentials Plus underpinning our approach.

Ready to get more from your data?

Whether you’re looking to improve data quality, get more from Salesforce or give AI the right information to work with, we’ll help you understand what needs attention and where to start.

Call us at +44 (0)203 743 8014 or provide your details to arrange a free call, and we'll contact you within 24 hours.