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Health services face sustained pressure from rising contact volumes, long waits on switchboards, repeated follow-up calls and delays caused by fragmented information. These issues absorb clinical and operational time and create unnecessary uncertainty for patients and their families.

The UK police faced similar challenges. By improving how information is shared and introducing timely, coordinated updates, forces reduced demand and improved service performance. We show how the same strategies and solutions can support measurable improvements across the NHS.

 

Lessons from policing

We worked with police forces to advance their vision centred on improved communication and reduced demand. The introduction of a secure online portal and timely update messages transformed the Victim Journey and Witness Care, replacing routine calls with reliable information people could access at any time. The results were striking, improving both operational performance and the experience of those affected by crime. With this success, forces are now extending the same approach into other high-pressure areas, building out the vision step by step.

  • 999 demand reduced by up to 15%.

  • 101 demand reduced by up to 20%.

  • Public satisfaction increased by 15% and more.

  • Around £1.4 million in staffing costs is saved each year, avoiding the need to hire 31 additional full-time roles.

  • Wait times to call centres reduced by 66%, from 7.5 minutes to 2.5 minutes.

 

Colin Dring_Image“We staffed up our control room to handle the demand… but there comes a point where you can’t ‘people’ your way out of a problem, and you need to look at investing in technology.”
- Colin Dring, Digital Innovation Manager, Humberside Police

Colin Dring_Image“We staffed up our control room to handle the demand… but there comes a point where you can’t ‘people’ your way out of a problem, and you need to look at investing in technology.”
- Colin Dring, Digital Innovation Manager, Humberside Police

 

Opportunities for healthcare services

The experience in policing highlights practical opportunities for addressing long-standing pressures in health.

Clear notifications and dependable digital access can reduce the heavy volume of calls to booking lines and switchboards, many of which are simply attempts to confirm appointments or check results. Predictable reminders and updates can reduce missed appointments, protecting valuable clinical time. Joined-up communication with social care and community teams can support smoother, more timely discharge and help free bed capacity.

 

The scale of the opportunity is significant. In 2022, 8.4 million outpatient appointments were missed, representing over £250 million in lost clinical time. A London trial showed that even a simple SMS intervention could reduce non-attendance by up to 26%, safeguarding around 5,800 appointments a year for a single Trust.

 

Policing’s progress shows that meaningful change begins with focused improvements: start where demand is highest, demonstrate impact quickly and expand with confidence.

LET'S TALK POLICE to NHS OPPORTUNITIES

 

Proven solutions for NHS challenges

Across hospitals, community services, urgent care and mental health teams, leaders need improvements that make a difference, fast. By leveraging the power of Salesforce, MuleSoft , and Agentforce AI, we shape solutions that streamline journeys, connect disconnected systems, and deliver clearer updates to the people who need them.

 

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Self-service and direct messaging for demand reduction

policeman iconPolice forces reduced pressure on control rooms by giving victims and the public a reliable alternative to phoning: a  24/7 portal and direct messaging. This combination eliminated the need to chase information and reduced 999 demand by up to 15% and 101 calls by up to 20%.

 

doctor iconNHS parallel: A patient portal supported by clear, proactive messaging can reduce call volumes to booking lines and switchboards, provide patients with access to information, and prevent thousands of avoidable enquiries.

 

LET'S TALK POLICE to NHS OPPORTUNITIES

Stronger coordination for complex cases

policeman iconDigital Witness Care helped police streamline communication between officers, courts and partner agencies, reducing duplication and enabling cases to move forward more predictably. 

 

doctor iconNHS parallel: Coordinated communication across hospitals, social care and community teams can reduce discharge delays, support safer transitions and release bed capacity more reliably.

 

LET'S TALK POLICE to NHS OPPORTUNITIES

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Efficiency gains through targeted digital change

policeman iconPolice forces reduced administrative demand and avoided hiring 31 additional staff by digitising routine updates and shifting contact online, achieving annual savings of £1.4 million. The approach strengthened capacity where it was needed most while improving the experience for victims and witnesses.

 

doctor iconNHS parallel: Automating routine appointment communication and shifting repeat enquiries online can free up clinical and operational time, reduce rework, and help services run with greater predictability.

 

LET'S TALK POLICE to NHS OPPORTUNITIES

 

Healthcare stories

From small wins to massive change

The NHS can make rapid, meaningful progress by improving one high-pressure area at a time, delivering a focused digital solution quickly and scaling once the benefits are clear. This approach has already proven its value in policing, where digital services were delivered in 8–15 weeks, reduced non-emergency demand by up to 20%, eased 999 pressure by up to 15%, and removed the need to hire 31 additional staff. These results show how a targeted, fast-paced delivery model can unlock capacity, reduce avoidable demand and build strong momentum for wider change.

Complex discharge coordination

Delayed discharge remains one of the most expensive pressures in the NHS. More than 13,000 beds are occupied each day by patients who are medically ready to leave, costing the system an estimated £2 billion a year. Much of this delay stems from slow, disconnected communication between hospitals, social care, housing and community teams.

 

policeman icon Digital Witness Care demonstrated how communication between officers, courts, and partner agencies reduced duplication and streamlined case processing. The same principle can support faster, safer discharge and release vital NHS capacity.

 

Complex discharge coordination

Reducing DNAs

Missed outpatient appointments remain a major pressure on the NHS. Out of 124.5M outpatient appointments last year, 8M were not attended, costing the NHS about £1.2 billion annually. A significant share of these could be avoided with clearer reminders, timely updates and simple ways for patients to confirm or reschedule. Strengthening communication at key points would help protect clinical time, reduce waste and improve the flow of patients through services.

 

policeman iconMissed court attendances add strain to a justice system already holding a backlog of nearly 65,000 Crown Court cases. By improving how and when people receive updates, our Witness Care solution is designed to support timely attendance and reduce disruption.

Reducing DNAs

Cutting NHS switchboard pressure

NHS switchboards are overwhelmed, handling around 3,400 calls a day from patients chasing updates, checking results or confirming appointments. Each repeat call blocks lines and diverts staff from care. With rising demand, adding more staff is no longer sustainable.

 

policeman iconUK policing faced a similar surge. Launching secure digital portals lets crime victims access their case updates 24/7 and communicate directly with their police contact without calling the non-emergency 101 line. The solution was released in under 15 weeks, removing thousands of avoidable calls and saving £1.4 million a year.

Cutting NHS switchboard pressure

Fragmented patient information

Across the NHS, patients often need to navigate over 10 different phone numbers to check or change appointments, follow up on referrals or get results. This fragmentation drives avoidable calls, duplicated assessments and did-not-attend (DNAs). The impact is substantial: over 8M outpatient appointments were missed and 16.6 million calls were made to NHS 111, resulting in £1.2 billion in yearly wasted resources.

 

policeman icon Thames Valley Police and Hampshire & Isle of Wight Constabulary faced the same issue. After adopting a Salesforce-powered portal with real-time updates and proactive messaging, they reduced failed demand, shifted contact online and avoided staffing costs equivalent to £8 million per year.

Fragmented patient information

Beyond increasing headcounts

NHS switchboard, booking and outpatient administration teams face rising demand driven by routine enquiries, repeated follow-ups and manual updates. This also creates pressure across clinical services, as missed information and delays ripple through clinics and care pathways. Increasing headcount is costly and rarely fixes the underlying issue.

policeman iconRather than hiring more staff, police forces introduced digital portals for 24/7 access to updates, proactive messaging to prevent follow-up calls and AI-powered automation to remove repetitive tasks. By digitising predictable communication, they avoided hiring 31 additional staff and maintained service quality with existing teams, demonstrating how targeted digital support can reduce pressure without expanding the workforce.

Beyond increasing headcounts

Our security-cleared specialists have delivered complex programs across government and defence, ensuring compliance with strict regulatory and operational standards.

With ISO 27001 and Cyber Essentials certification, we safeguard what matters most, including your data, your reputation, and the trust of the people you serve.

As a Salesforce Summit Partner, we’ve guided organisations through major change, helping teams work smarter, citizens feel better served and leaders see transformation come to life.

Let us discuss how proven policing approaches could support your Trust’s priorities. Focused, proven digital improvements have already transformed pressure points in policing. The same approach can strengthen patient journeys and operational flow in health.

Call us at +44 (0)203 743 8014 or provide your details to arrange a free call, and we'll contact you within 24 hours.