Self-service and direct messaging for demand reduction
Police forces reduced pressure on control rooms by giving victims and the public a reliable alternative to phoning: a 24/7 portal and direct messaging. This combination eliminated the need to chase information and reduced 999 demand by up to 15% and 101 calls by up to 20%.
NHS parallel: A patient portal supported by clear, proactive messaging can reduce call volumes to booking lines and switchboards, provide patients with access to information, and prevent thousands of avoidable enquiries.



“We staffed up our control room to handle the demand… but there comes a point where you can’t ‘people’ your way out of a problem, and you need to look at investing in technology.”



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