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    What is Salesforce Data 360?


    Salesforce Data 360 (formerly Data Cloud) brings data from across your organisation together into a unified, trusted view. Information held across CRM, eCommerce and other enterprise systems can be connected and harmonised, giving your teams and Salesforce applications consistent, up-to-date data to work from.

    Crucially, that doesn't mean everything has to be copied into Salesforce. Through Zero Copy architecture, Data 360 can securely access and use data where it already lives, including external data lakes and warehouses. In practical terms, you can put more of your existing data to work without constantly moving or duplicating it, reducing data sprawl and integration effort while making valuable information available faster.

     

    What ISN'T Data 360?

    Data 360 isn't designed to replace the technology you already have. Instead, it works across your existing data landscape, helping Salesforce make better use of information held in different systems and platforms.
    • More than a place to store data. Unlike a traditional data warehouse or data lake, Data 360 is designed to turn connected data into something your teams, applications, automation and AI can use.
    • No need to move everything into Salesforce. Your data can continue to live in existing platforms while Data 360 makes it available for use across Salesforce, reducing the need for unnecessary copies.
    • Different from an integration platform. Data 360 can connect to many data sources out of the box, but it isn't there to replace MuleSoft. More complex connections between systems, applications and APIs require a different integration role, which we'll explore later on.

     

     

    How Data 360 powers Agentforce AI


    AI agents are only as useful as the information they have to work with. If customer data sits across different systems, is out of date or doesn't match, an agent may only have part of the picture when answering a question or deciding what to do next.

    Data 360 brings that information together, giving Agentforce a more complete and up-to-date view to work from. An agent could understand a customer's previous conversations, recent activity and account details before responding, rather than relying on information from just one system.

    With better information behind it, Agentforce can give more relevant answers, make better-informed decisions and take appropriate action. Data 360 gives AI the foundation it needs to be genuinely useful.

     

     

    Data 360_Diagram 1

    What Data 360 does with your data

    Your data doesn’t need to start in the same place or look the same for Data 360 to make sense of it. Data 360 brings information from different sources together, matches related records and organises it into a consistent view that Salesforce can put to work.

    For Agentforce, that means going beyond simply giving an AI agent access to more data. The right information can be surfaced for the interaction, task or decision at hand, giving agents the context they need without giving them access to everything at once.


    Learn More

    Why are businesses investing in
    Data 360?

    Bringing your data together is one thing. Making it useful is where the value starts. Data 360 turns connected information into something your teams, applications and AI can act on, helping you make faster decisions, get more from Agentforce and stay in control of how your data is used.

    The triple threat: How Data 360, MuleSoft and Agentforce work together

    Your organisation's data is likely to live in far more places than Salesforce alone. While Data 360 offers pre-built connectors for many common sources, sector-specific platforms, legacy technology and bespoke applications can require a more flexible approach. MuleSoft helps bridge those gaps, connecting systems and applications across your technology landscape.

     

    Data 360_Diagram 2

     

    Together, each technology has a distinct role: MuleSoft connects, Data 360 unifies and Agentforce acts. The combination creates a path from information held across your organisation to AI that can use it in a meaningful way.

    Rather than being limited to what's held in one application, Agentforce can use relevant information from across your connected environment to understand the situation and determine what to do next.

    Our certified experts will bring your Data 360 experience to a whole new level of connectivity and impact.

    Get your data ready for Agentforce

     
    Successful AI depends on more than the agent itself. We help you assess, connect, prepare and govern your data, bringing together Data 360 and MuleSoft to build the foundations Agentforce needs to work effectively from day one.
     
     

    How Data 360 drives value

    Data 360 fits easily into any Salesforce CRM environment, across a wide range of industries and capabilities. Diverse sectors are already leveraging Data 360 to initiate change and drive transformation - see how various industries could benefit.


    Data Cloud Policing Daigram

    How Data 360 is transforming Police Forces

    • Unify data about individuals from various sources to create a 360 degree view.
    • Provide accurate surface intelligence to call handlers by harmonising underlying data from various sources, including Risk Profiles, Firearms and Records.
    • Give Agentforce access to trusted, connected data so AI agents can use the right context to support interactions and actions.
    • Develop segmentation to trigger personalised messages to victims and witnesses (current or past) with relevant information about events and incidents occurring.
    • Equip Agentforce with connected student data to provide more relevant, personalised support and take informed action.
    • Dive deeper into data and analytics to spot patterns and develop action plans.
    HE DC Blog

    How Data 360 is supporting Universities

    • Data 360 enables the retrieval of information from diverse data sources, allowing institutions to power AI-supported decisions across departments.
    • Integrate student records and build a comprehensive 360-degree view of each student.
    • Move beyond data silos and towards a real-time, holistic understanding of each student’s journey.
    • Align academic progress, extracurricular involvement and financial status without duplication from various sources.
    HE DC Blog

       

     

    Ready to start building your own actionable data insights?

    Get in touch with us to discuss how you can leverage Data 360 and MuleSoft to improve your customer ecosystem. As a Certified Salesforce and MuleSoft partner, we will help you get the best out of the platform as well as share your vision.

    Call us at +44 (0)203 743 8014 or provide your details to arrange a free call, and we'll contact you within 24 hours.
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    About Us

    We are passionate and share the joy of igniting ideas to fuel business visions. We are confident and are not afraid to boldly go where we’ve never been. We are also very friendly and approachable people who love to solve problems. Give our curious intelligent learners a challenge and we will make it work.

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