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What is Salesforce Data 360?


Salesforce Data 360 (formerly Data Cloud) is a next-generation data platform that consolidates customer data from disparate sources - whether it’s CRM, eCommerce, or third-party systems - into a single, real-time profile. It provides a complete, 360-degree view of your customers, enabling businesses to make data-driven decisions faster.

 

What ISN'T Salesforce Data 360?

  • It’s not just another data warehouse. While it integrates and stores data, its core strength lies in how it enables real-time analysis and activation.
  • It’s not a standalone solution. Salesforce Data 360 thrives when it’s integrated with other technologies, especially MuleSoft, to ensure seamless data connectivity and real-time data flows across your enterprise.

Copy of Data Cloud What Is It

What Data 360 does

  • With native integration into your Salesforce CRM, Data 360 connects your entire ecosystem, pulling data from all of your organisation's sources.
  • Data 360 goes beyond a traditional Data Warehouse or Data Lake, as it drives action on top of data.
  • In addition to data collection, Data 360 excels as a key enabler of the latest evolution of AI with an AI builder that uses real-time data to automate tasks, make smarter decisions and deliver personalised support.

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Why are businesses investing in
Salesforce Data 360?

Today's customers crave genuine, authentic experiences. Data 360 is the real-time engine that makes this possible, merging your data and empowering real-time decisions through AI and automation.

The perfect pair: Data 360 and MuleSoft

While Data 360 offers a range of pre-built connectors, many integrations aren't covered by an out-of-the-box solution such as sector-specific platforms or in-house systems. Luckily, MuleSoft bridges the gap! MuleSoft enables you to unlock and connect legacy systems, flawlessly integrating any diverse data source.


MS and DC Diagram (3)

 

MuleSoft provides a robust and adaptable integration platform that enables frictionless connections between various systems and Data 360.

Together, Data 360 and MuleSoft form a formidable duo, with MuleSoft serving as the conduit for integrating data from various third-party systems, APIs and applications, while Data 360 consolidates and harmonises that data for meaningful use.

Our certified experts will bring your Data 360 experience to a whole new level of connectivity and impact.

 

Talk to Experts

How Data 360 drives value

Data 360 fits easily into any Salesforce CRM environment, across a wide range of industries and capabilities. Diverse sectors are already leveraging Data 360 to initiate change and drive transformation - see how various industries could benefit.


Data Cloud Policing Daigram

How Data 360 is transforming Police Forces

  • Unify data about individuals from various sources to create a 360 degree view.
  • Provide accurate surface intelligence to call handlers by harmonising underlying data from various sources, including Risk Profiles, Firearms and Records.
  • Develop segmentation to trigger personalised messages to victims and witnesses (current or past) with relevant information about events and incidents occurring.
  • Dive deeper into data and analytics to spot patterns and develop action plans.
HE DC Blog

How Data 360 is supporting Universities

  • Data 360 enables the retrieval of information from diverse data sources, allowing institutions to power AI-supported decisions across departments.
  • Integrate student records and build a comprehensive 360-degree view of each student.
  • Move beyond data silos and towards a real-time, holistic understanding of each student’s journey.
  • Align academic progress, extracurricular involvement and financial status without duplication from various sources.
HE DC Blog

   

 

Ready to start building your own actionable data insights?

Get in touch with us to discuss how you can leverage Data 360 and MuleSoft to improve your customer ecosystem. As a Certified Salesforce and MuleSoft partner, we will help you get the best out of the platform as well as share your vision.

Call us at +44 (0)203 743 8014 or provide your details to arrange a free call, and we'll contact you within 24 hours.