Gain value with a Digital Experience Platform (DXP)
- A DXP goes beyond a CMS by creating a unified content ecosystem. By connecting various tools such as CRM, eCommerce, or analytics systems, you receive a holistic view of your digital landscape.
- DXPs enable a more comprehensive omnichannel strategy. Where a basic CMS is built primarily for web content, a DXP supports a multi-channel approach for interfaces like in-store and mobile.
- By leveraging user data in real-time, DXPs support advanced personalisation capabilities unmatched by a traditional CMS.