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Bringing on a best-in-class Digital Experience Platform

Magnolia Gold PartnerContent management systems (CMS) are essential for businesses hoping to produce an engaging customer journey. However, a traditional CMS often does not meet the needs of a growing enterprise. A Digital Experience Platform (DXP) is the next phase of CMS technology - this is where Magnolia steps in.

 

 

DXP Benefits

 

Gain value with a Digital Experience Platform (DXP)

  • A DXP goes beyond a CMS by creating a unified content ecosystem. By connecting various tools such as CRM, eCommerce, or analytics systems, you receive a holistic view of your digital landscape.
  • DXPs enable a more comprehensive omnichannel strategy. Where a basic CMS is built primarily for web content, a DXP supports a multi-channel approach for interfaces like in-store and mobile.
  • By leveraging user data in real-time, DXPs support advanced personalisation capabilities unmatched by a traditional CMS.

How will Magnolia enhance your digital strategy?

Magnolia's comprehensive DXP solution is designed to create a personalised multi-channel digital strategy while remaining flexible and agile as your business grows. According to the latest 2023 Gartner® Magic Quadrant™ for DXP report, Magnolia is a visionary platform in the DXP space.

 

Download Gartner Report

 

scale-with-your-business

Scale with your business

Teams must be agile to keep their digital experience strong as their company and content grow. Magnolia provides a strong framework to build the best content for each of your channels. Achieve personalisation and brand consistency even at the enterprise level.

brand-consistency

Brand consistency

Magnolia aligns your content across various platforms and channels, helping you create a consistent digital experience.

Powerful personalisation ensures you're targeting each of your customers or employees with the right content at the right time.

improve-team-independence

Improve team independence

Magnolia's easy-to-use platform will benefit marketing, digital and tech teams alike. By streamlining content production and developer capabilities, teams can better allocate time to tasks that matter and minimise unnecessary dependencies.

optimise-analytics

Optimise analytics

Aligned data systems, SEO and A/B testing capabilities mean transparent analytics at your fingertips. You and your team can make the most informed decisions regarding your content, maximising your impact.

 

Joseph Pager"Magnolia has the enterprise grade power and security of a large player, paired with the agile speed and flexibility of a more niche provider."
     - Joseph Page, Regional Sales Manager, Magnolia CMS

From legacy CMS to enhanced DXP

Security laptop

 

CASE STUDY

A major security client found their legacy CMS no longer withstood the demands of the modern digital landscape. They chose Magnolia to modernise their digital estate, improve system integration and bring together siloed content onto one editor-friendly platform.

Magnolia DXP enabled them to deliver content faster, in a more efficient and intuitive way.

Our extensive expertise, paired with Magnolia's capabilities, helped tailor the best experience and sustainable platform for our client.

 

How we can maximise your results

 

As a proud Magnolia Gold Partner, we deliver a holistic experience - from migration, tailored setup and support to tailored training. Our expertise doesn't stop at getting Magnolia up and running. While Magnolia DXP offers its own connectors for many systems, these are confined to the platform.

Through our partnership, you'll get even more out of your system with our powerful integration, advanced search and managed services capabilities.

Why consider Magnolia

Marketers and Magnolia

 

Why should marketing teams switch to Magnolia?

  • Streamline omnichannel content production and ensure consistent brand experience.
  • Reduce execution dependency on the IT team.
  • Enhance SEO and A/B testing capabilities.
  • Access more holistic analytics.
  • Create a more modern internal and/or customer-facing digital experience.

IT teams and Magnolia

 

Why should IT teams switch to Magnolia?

  • Integrate legacy systems into a centralised platform.
  • Improve and sustain platform scalability as the organisation grows.
  • Enhance data security, cleanliness and accuracy.
  • Reduce/automate time-consuming manual tasks.
  • Strengthen content search framework.

IT teams and Magnolia

 

What can a DXP do for Marketers?

Download Magnolia's latest whitepager report to discover how DXP can enhance your digital platform.

Download WHITEPApEr

 

Is your CMS ready for an upgrade?

While many CMS platforms are great for early-stage companies, as businesses scale, these platforms cannot keep up with the growing complexity of the organisation. Here are a few questions to ask yourself and your team to see if upgrading your platform is the right next move:

 

Is your business’s tech stack growing increasingly complex?

As many organisations grow, their legacy systems are not built to scale with them. Tools and systems are added on that often require manual integration, and many of these systems fail to communicate effectively with one another. A strong DXP platform helps bring these various sources under one roof.

 

Is your team's time often being spent on connecting various content production resources/tools?

Rigid CMSs can mean high operational costs by preventing teams from adapting platforms efficiently. Workaround solutions can result in lengthy projects, and marketing teams can be overly dependent on IT support. Leveraging a DXP to streamline content management can save time and money for digital teams.

 

Is your organisation’s content volume expanding/becoming more complex, or is it expected to?

As a content library expands, it becomes increasingly difficult to navigate. Many CMSs are not built to scale with this library as it grows, causing teams to struggle to find and align content. A strong DXP with semantic search capabilities helps optimise content production by making this process easy and intuitive.

 

Are you struggling to modernise your website?

Growing businesses may find it a challenge to make changes to platforms that are built off a complex legacy system as developers and marketers experience major operational lag time. DXPs streamline the digital operations behind a site, helping channels more efficiently stay up-to-date visually and technically.

Ready to enhance your digital capabilities?

Get in touch with us to discuss how you can leverage Magnolia to improve your content management and digital experience. As a Gold Partner, we will help you get the best out of the platform as well as share your vision.

Call us at +44 (0)203 743 8014 or provide your details to arrange a free call, and we'll contact you within 24 hours.