Is your CMS ready for an upgrade?

While many CMS platforms are great for early-stage companies, as businesses scale, these platforms cannot keep up with the growing complexity of the organisation. Here are a few questions to ask yourself and your team to see if upgrading your platform is the right next move:

Is your business’s tech stack growing increasingly complex?

As many organisations grow, their legacy systems are not built to scale with them. Tools and systems are added on that often require manual integration, and many of these systems fail to communicate effectively with one another. A strong DXP platform helps bring these various sources under one roof.

Is your team's time often being spent on connecting various content production resources/tools?

Rigid CMSs can mean high operational costs by preventing teams from adapting platforms efficiently. Workaround solutions can result in lengthy projects, and marketing teams can be overly dependent on IT support. Leveraging a DXP to streamline content management can save time and money for digital teams.

Is your organisation’s content volume expanding/becoming more complex, or is it expected to?

As a content library expands, it becomes increasingly difficult to navigate. Many CMSs are not built to scale with this library as it grows, causing teams to struggle to find and align content. A strong DXP with semantic search capabilities helps optimise content production by making this process easy and intuitive.

Are you struggling to modernise your website?

Growing businesses may find it a challenge to make changes to platforms that are built off a complex legacy system as developers and marketers experience major operational lag time. DXPs streamline the digital operations behind a site, helping channels more efficiently stay up-to-date visually and technically.