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Delivering CSR with technology

Transcendent Media Capital

London, 26 April 2017

Infomentum are announcing a new partnership to help their customers to reach their Corporate Social Responsibility objectives.

The digital transformation consultancy are proud to collaborate with Transcendent Media Capital, a global company, which specialises in the development of International Social Ventures (ISVs) between corporations and non-governmental organisations (NGOs) to tackle global issues.

This partnership will help to bring more than 200 NGOs from around the world in connection with businesses looking to boost their CSR initiatives.

Vikram Setia, Chief Commercial Officer at Infomentum said: “The challenge for many businesses is that their CSR strategy is not aligned with wider business goals and values. This leads to CSR initiatives being disconnected from the rest of the organization – and even potentially viewed as a cost drain.

“Through our partnership with Transcendent Media Capital, we aim to connect our customers with the right causes which complement their core values – helping them to achieve buy-in from the rest of the businesses, as well as raise their brand awareness. And, most importantly, help NGOs to achieve their aims.”

Through a deep understanding of organisations’ business values, the new partnership can ensure that corporate CSR budgets are truly helping to reach the core root of social, environmental and cultural issues – in many cases helping to bring about policy change. By creating films and other media with leading Hollywood film makers, and pairing that with the development of content marketing strategies for their CSR activities, corporate businesses can use their big name brand as a voice to share impactful content and deliver real and measurable change for global issues.

But why would a technology company be interested in Corporate Social Responsibility? It’s a diversification of offering for the digital transformation consultancy.

Vikram Setia explains: “At Infomentum, we work with various charities and corporations on their digital transformation. We noticed that there was a disconnect between the way that corporations interact with charities, and felt that they could achieve a greater impact on sustainability which boosted both society and their business. That’s why we sought the partnership with Transcendent Media Capital.”

He goes on: “We knew that we could bring our expertise in analysing business goals and creating strategy to helping businesses achieve their CSR objectives. It’s a great value-add for our customers.”

Peta Milan, CEO at Transcendent Media Capital said: “All too often, NGOs struggle to gain the exposure they need to tackle the root cause of social, environmental or cultural issues. Corporate businesses, on the other hand, may not have the understanding or specialist expertise in an area of interest.”

She concluded: “By connecting those businesses with the NGOs that match their brand values, we can really develop meaningful and practical partnerships. Through comprehensive CSR strategies which include content marketing and compelling, high quality media productions, corporates really can help to change the world for the better.”

 

About Infomentum: Infomentum enables organisations to evolve successfully through digital transformation.

We’re here to help you achieve the innovation, cultural change and improved digital user experience you need to maintain your business momentum. Drawing on our deep business understanding, we use technology as an enabler to improve efficiency and performance to optimise the way your people and information connect.

From initial planning to final implementation and beyond, we can bridge the gap between technical understanding and business strategy.

We’re experts at making change work.

About Transcendent Media Capital: Transcendent Media Capital Ltd is a global media production company, which provides consultative services in CSR and content marketing and specialises in the production of entertainment content focusing on high-quality, high social and environmental impact stories, in the form of feature films, short-films, documentary, games, digital and social media products, television, music and print media.

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