Cancer Research UK is the UK’s largest charitable organisation. Over the past 40 years, the charity has helped double cancer survival rates and is committed to saving more lives by preventing, controlling and curing all forms of the disease. Race for Life is the charity's flagship event. Today, there are over 230 5k or 10k events, making Race for Life the largest fundraising and biggest women-only event in the UK.

PROBLEM

Race for Life is Cancer Research UK’s most high profile fundraising event, so the website is integral to making it easy for participants to take part and raise sponsorship. Their top priority was to create a smooth online journey for everyone, ensuring that any screen or device type was supported by the site to give the best possible digital experience. 

 

Internally, it was difficult for the team to manage updates to the site. It was crucial to bring that capability in-house - and to integrate with their back-office CRM, which they used to organise races.

 

They also struggled to support large groups and parties taking part in Race for Life - runners weren’t able to register as a team with a team name. Cancer Research UK decided to enhance the site’s flexibility, functionality and create a rich customer experience to meet the increasingly sophisticated demands of consumers - including a great mobile site.

SOLUTION

Cancer Research UK were already working with Infomentum on a number of web projects, so they turned to us for Race for Life. We started by working with the charity to get a deep understanding of what they wanted to achieve with the website.

 

We sent a based a dedicated team at Cancer Research UK’s HQ in London to ensure a smooth roll out. On project kick-off, we worked with Cancer Research UK and their partners to develop the Oracle WebCenter based content management platform, bringing together existing unstructured content, including videos and images, into a single platform. Next, we deployed range of intuitive interfaces and responsive designs that would give the right user experience whether accessing the website from a smartphone, a tablet, a laptop or a desktop computer.

 

With so many potential participants on Facebook, the Infomentum team created a smooth integration to the site to help would-be racers search and locate events without leaving the social networking site.  

IMPACT

Entering a race is now easier than ever. Participants can find a race, sign up and arrange fundraising. Large groups can easily sign up for Race for Life, entering the same Race and creating their own team identity. It also means that Cancer Research UK can now communicate with team members and offer encouragement and specific motivation tips. Users get this same great experience regardless of the device they're using. 

 

Cancer Research UK has also achieved its objective of managing the Race for Life website in-house. The content team can quickly and easily upload new events to the system, and Google Maps automatically plots it's location. That means users can search for their nearest race by postcode, street name, place of interest or city. The Facebook integration means that users can search and sign up via the social networking site, and Race for Life website updates are automatically applied to the Facebook profile. 

DEEP DIVE

Oracle’s WebCenter Content was the technological backbone of Race for Life’s new website. Using the Enterprise Content Management (ECM) platform, we brought together existing unstructured content including images and videos, into one single content management solution that included integration with the charity’s CRM system, Siebel. Oracle WebCenter’s single-platform approach also ensured that all Race for Life website updates were immediately applied to the Facebook profile. To take part, participants simply click on the register button that automatically loads the Race for Life website.

 

We developed and delivered a responsive user interface, that ensured that the user experience was the same whether accessing the Race for Life website from a smartphone, a tablet, a laptop or a desktop computer. To make the user journey as simple and easy as possible, Google Maps was amalgamated into Oracle WebCenter so that users could pinpoint local races. We also integrated with JustGiving, so would-be racers could create their fundraising page in one smooth journey.

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Infomentum’s support, knowledge and approach have been crucial to the success of this project. Together we have helped Cancer Research UK to beat cancer sooner.”

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Andrew Godleman

Head of Web Development, Cancer Research UK